BlackBerry manufacturer Research in Motion (RIM) is dependent on Indonesia and other highly populated markets in Asia to be able to continue to compete in the increasingly sharp competition.
This Canadian company has one of the most prominent booth in the exhibition held at Singapore's CommunicAsia communication. In the exhibition, held once a year are executives from the telecommunications industry came to see the latest technological developments and betransaksi.
"We are in an excellent position. If I think about the Asian market, I am definitely a big smile," said Regional Director of RIM's Gregory Wade told AFP news agency. Wade said, the BlackBerry smartphone is currently leading the market in Indonesia, the Philippines and Thailand.
Penilitian LPS technology company estimates 1.5 million BlackBerry RIM shipped to Asia in the first quarter of 2011 or 11 percent of total worldwide shipments. In 2010 the number of shipments to Asia, only 8 percent. Since 2004, 8.5 million BlackBerry units have been sold in Asia.
success in Indonesia the Philippines and Thailand
Wade says, that there is more room to grow in the smartphone sector in Asia because many customers who want to replace the old cell phones. "Customers are now using high technology leap," he said. The total population of Indonesia, the Philippines and Thailand reached 400 million people. In Indonesia many people who like instant messaging system with the BlackBerry because they do not have to pay SMS charges. According to Bryan Ma, the BlackBerry has a high success rate, even though international companies in the world is actually going down. "In Indonesia, everyone wants to have a BlackBerry", he said.
android smartphone market led
RIM is a company based in Ontario is actually used to be a pioneer in the market when it introduced the BlackBerry smartphones in 1999, which combines e-mail systems through mobile phones. BlackBerry soon became famous, especially among businessmen.
But now, according to Gartner technology research, RIM is only the fourth position in the international market smartphones in the first quarter of 2011 based on the assessment of the smartphone operating system. Occupy the top positions of Google's Android, followed by Symbian from Nokia and Cisco IOS from Apple.
In CommunicAsia ends Friday (06/24), Playbook RIM product displays are expected to compete with Apple iPad. Playbook which has a touchscreen display measuring 17.8 cm (7 inches) was released last April, but the reaction in the U.S. market remains mixed. RIM said it shipped 500 000 Playbooks until the end of May and sales in Asia will begin this month.
